Cognism logovsApollo logo
Sales and outreachNot a ranking

Cognism vs Apollo: what an AI agent can replace

Pick Cognism if you call European buyers and want verified mobile numbers under an annual contract with 5 seats. Pick Apollo if you want a self-serve plan with a published price, a free tier and email sequencing built in.

Give this to your agent
set up looot for Cognism vs Apollo jobs - https://looot.ai/compare/cognism-vs-apollo/skill.md

Side by side

Cognism vs Apollo: plans, free tier and API

Read from each vendor's own pages on 2026-11-03. Prices change, so follow the source link before you buy.

  • Published price

    Cognism logoCognism

    None; a quote based on the product, team setup and usage

    Source, checked 2026-11-03

    Apollo logoApollo

    Basic $49 a month and Professional $99 a month in the plan data on the pricing page; Custom on request

    Source, checked 2026-11-03

  • Seats

    Cognism logoCognism

    5 seats included in Standard and in Pro

    Source, checked 2026-11-03

    Apollo logoApollo

    Credits are pooled across the team; seats are not stated per plan

    Source, checked 2026-11-03

  • What a credit is

    Cognism logoCognism

    1 credit reveals 1 contact; viewing it again is free, and it costs a credit again only after a job change

    Source, checked 2026-11-03

    Apollo logoApollo

    Separate email, mobile and export credits, granted each billing cycle, no rollover

    Source, checked 2026-11-03

  • Free tier or trial

    Cognism logoCognism

    No free plan or trial on the pricing page; a free data sample and a demo

    Source, checked 2026-11-03

    Apollo logoApollo

    Free plan for light use; a 14-day trial of paid plans

    Source, checked 2026-11-03

  • API access

    Cognism logoCognism

    MCP and API access listed as a feature; credits work across the platform, Enrich and the API

    Source, checked 2026-11-03

    Apollo logoApollo

    API access on Custom plans

    Source, checked 2026-11-03

  • Outreach built in

    Cognism logoCognism

    Not on the pricing page; Cognism sells data and enrichment

    Source, checked 2026-11-03

    Apollo logoApollo

    Email sequencing on Basic; call recording and advanced CRM integrations on Professional

    Source, checked 2026-11-03

Which one to pick

Pick Cognism if the phone is your main channel and your market is Europe. You sign an annual contract with 5 seats, Pro verifies mobile numbers on demand, and a contact you revealed can be reused for the whole contract.

Pick Apollo if you want to start today without a sales call. The plans have list prices, the free plan lets you try the data, and sequencing is part of the plan, so one tool finds the people and emails them.

If you are a team of one or two, Apollo's self-serve plans are the lower commitment. If you are a team of five or more calling Europe, get a Cognism quote and compare it per seat.

Where looot fits

An agent with one looot key does the lookups both tools sell: people search by filters, work emails, mobile numbers, company enrichment and email verification, each paid per call. The live price of each is listed below.

It sends no sequences and holds no contacts between runs, so Apollo's outreach and Cognism's reveal-once reuse have no match here. The agent writes results to your sheet or CRM through its own tools.

  • Search people by filters (Prospeo)price shows when the catalog answers
  • Find the person in a role at a company (LeadMagic)price shows when the catalog answers
  • Find a work email from a name and company (Findymail)price shows when the catalog answers
  • Find a mobile number from a profile URL or email (LeadMagic)price shows when the catalog answers
  • Enrich a company from its domain (CompanyEnrich)price shows when the catalog answers
  • Verify an email address (MillionVerifier)price shows when the catalog answers

Verdicts

Cognism and Apollo, side by side

Each score is the share of that tool's listed jobs an agent running looot covers. It is not a score of the tool.

Cognism logo

Cognism

Kinda

50%

of its listed jobs an agent running looot covers. A partly covered job counts half.

Covered
2
Partly
1
Not covered
2
Apollo logo

Apollo

Kinda

67%

of its listed jobs an agent running looot covers. A partly covered job counts half.

Covered
4
Partly
0
Not covered
2

Job by job

Which jobs an agent covers for each

Jobs of the same kind sit in one row. A job with no match on the other side is listed alone.

  • Search and enrich people

    Cognism logoCognism

    • Search people by titleCovered

    Apollo logoApollo

    • Search people by titleCovered

  • Find work emails

    Cognism logoCognism

    • Find work emailsCovered

    Apollo logoApollo

    • Find work emailsCovered

  • Find mobile numbers

    Cognism logoCognism

    • Find mobile numbersPartly

    Apollo logoApollo

    No matching job on our list.

  • Do-not-call list checks

    Cognism logoCognism

    • Do-not-call list checksNot covered

    Apollo logoApollo

    No matching job on our list.

  • Sales intent signals

    Cognism logoCognism

    • Sales intent signalsNot covered

    Apollo logoApollo

    No matching job on our list.

  • Find phone numbers

    Cognism logoCognism

    No matching job on our list.

    Apollo logoApollo

    • Find phone numbersCovered

  • Company data

    Cognism logoCognism

    No matching job on our list.

    Apollo logoApollo

    • Enrich company dataCovered

  • Send and track outreach

    Cognism logoCognism

    No matching job on our list.

    Apollo logoApollo

    • Email sequencesNot covered
    • Built-in dialerNot covered

Shared jobs

Jobs both do that an agent can take over

Both tools list these jobs and an agent running looot covers at least part of each. The logos are the providers it would call.

  • Search and enrich people

    Cognism: Search people by title. Apollo: Search people by title.

  • Find work emails

    Cognism: Find work emails. Apollo: Find work emails.

What you keep

What you keep each tool for

These are the jobs an agent does not fully cover, with the reason.

looot is not Cognism and not Apollo. Each product does things looot does not, and the lists below name them. Use this page to decide which jobs an agent can take over, not which tool to choose.

Cognism logo

Keep Cognism for

  • Find mobile numbersPartly

    Phone coverage varies by provider and country, so check each result.

  • Do-not-call list checksNot covered

    looot does not screen numbers against do-not-call lists.

  • Sales intent signalsNot covered

    looot has no ready-made intent feed.

Apollo logo

Keep Apollo for

  • Email sequencesNot covered

    looot does not send campaigns or track replies.

  • Built-in dialerNot covered

    looot has no calling or call recording.

Prompts

Ask your agent to take over the jobs

One prompt for each tool's jobs. Paste it into the agent you already use, after setting up looot.

Cognism jobs
Use looot to find people with a given title at the companies I list, then find work emails and mobile numbers and flag the numbers each provider could not return. If you have not yet, set up https://looot.ai/skill.md first. Then search the looot catalog for each step, check the price of each endpoint before you call it, run the cheapest one that fits, and show me the results as a table.

Apollo jobs
Use looot to find 50 people with a given job title at companies in a given industry, then find their work emails and phone numbers. If you have not yet, set up https://looot.ai/skill.md first. Then search the looot catalog for each step, check the price of each endpoint before you call it, run the cheapest one that fits, and show me the results as a table.

Questions about Cognism vs Apollo

Cognism, if your team calls European buyers and wants verified mobile numbers under a contract. Apollo, if you want a self-serve plan with a free tier, list prices and email sequencing in one tool.

Checked 2026-11-03: Cognism publishes no price and quotes by product, team setup and usage, with 5 seats per package. Apollo's plan data lists Basic at $49 a month and Professional at $99 a month, with Custom on request.

Cognism puts mobile verification on demand and a premium mobile filter in its Pro package. Apollo grants mobile credits as their own allowance on each plan. Neither publishes a hit rate on its pricing page, so test both on the same list of your contacts.

Cognism lists MCP and API access as a feature, with credits that work across its platform, Enrich and the API. Apollo puts API access on its Custom plans. Through looot an agent calls other providers for the same lookups without either plan.

Apollo has a free plan for light use and a 14-day trial of paid plans. Cognism has no free plan or trial on its pricing page; it offers a free data sample and a demo instead.

For finding people, emails and phone numbers, mostly. With one looot key an agent searches people, finds work emails and mobile numbers, enriches companies and verifies emails, paid per call. Sequences, do-not-call checks and intent topics stay with the tools.

More comparisons

Other tool pairs, side by side, job by job.

For agents
comparison
Cognism vs Apollo
Cognism verdict
kinda
Apollo verdict
kinda
scope
vendor plan, free tier and API facts with sources, checked 2026-11-03, plus coverage of jobs by an agent running looot
coverage
/can-i-replace/cognism and /can-i-replace/apollo
alternatives
/alternatives/cognism and /alternatives/apollo
setup
https://looot.ai/compare/cognism-vs-apollo/skill.md
llms.txt
https://looot.ai/llms.txt
updated
2026-10-02
markdown /compare/cognism-vs-apollo.md

Hand Cognism and Apollo jobs to your agent.

Start your workspace, top up, and paste the prompts into the agent you already use. You pay per call.

Start your workspace More comparisons