Competitor tracker for Chrome

Spy on any competitor. Reverse engineer their website.

Open their site and Whozit shows the company, traffic, tech stack, SEO and news behind it. Public data only, priced before each lookup.

Download Whozit 0.3.0How to install
Real run on higgsfield.ai: 18 calls, $0.06911 charged

Whozit on higgsfield.ai

18 calls on higgsfield.ai, $0.06911 in all.

https://higgsfield.ai
The higgsfield.ai home page on 1 Nov 2026, captured at 1120 by 900 pixels with no login

Whozit by looot

Company website
Higgsfield AI logo

Higgsfield AI

higgsfield.ai

Internet Software & Services

Hunter logoHunter, charged$0.0049
  1. Employees
    596
    Raised
    $458M
    Founded
    2023
    HQ
    San Francisco

  2. Brand searches a month, USDataForSEO logoDataForSEO, charged$0.012

    669Kin Sep 2026

    Sep 2024Sep 2026

  3. SocialAnyAPI logoAnyAPI, charged$0.00111

    @higgsfield_ai

    252.6K

    followers

    Founders

    • Alex Mashrabov19.8K on X
    • Yerzat Dulat3.9K on X
    Alex Mashrabov@alexmashrabov, 24 Sep 2026Today Higgsfield crossed $1B in annualized revenue.Image of the X post by @alexmashrabov272.3K views1.2K likes

  4. Ads

    • Google logo700 Googleads in the Ads Transparency CenterSearchAPI.io logoSearchAPI.io, charged$0.004
      Google ad 1 by Higgsfield AIGoogle ad 2 by Higgsfield AI
    • LinkedIn logo30 LinkedInads in the LinkedIn Ad LibraryScrapeCreators logoScrapeCreators, charged$0.00188
      LinkedIn ad 1 by Higgsfield AILinkedIn ad 2 by Higgsfield AILinkedIn ad 3 by Higgsfield AI
    • Meta logo0 Metaactive ads on its own pageScrapeCreators logoScrapeCreators, charged$0
    • TikTok logo283 TikTokcreator ads that tag itScrapeCreators logoScrapeCreators, charged$0.00188

  5. SEODataForSEO logoDataForSEO, charged$0.024

    415of 1,000
    Domain rank
    415
    Backlinks
    264,911
    Referring domains
    8,790
    Spam score
    6

  6. Tech stack, 209 foundPredictLeads logoPredictLeads, charged$0.01

    • Cloudflare Insights logoCloudflare Insights
    • Salesforce
    • NetSuite
    • Figma logoFigma
    • Blender logoBlender
    • DaVinci Resolve logoDaVinci Resolve
    • Adobe Premiere Pro
    • Maxon Cinema 4D logoMaxon Cinema 4D

  7. NewsSerper logoSerper, charged$0.001

    • Bloomberg logoNvidia's Huang Reveals Investment in AI Video Unicorn HiggsfieldBloomberg, 23 Oct 2026
    • Reuters logoHiggsfield's valuation soars fourfold to $5.4 billion in six months on AI content demandReuters, 17 Aug 2026
    • TechCrunch logoHiggsfield raises $400M Series B, quadrupling its valuation in 8 months to $5.4BTechCrunch, 17 Aug 2026

Session, 18 calls$0.06911

Real runs on 30 Oct 2026 and 31 Oct 2026. Social and ads cards are coming to Whozit.

Receipt ยท higgsfield.ai

$0.06911

18 calls, 8 providers, one looot key.

Run on 30 Oct 2026 and 31 Oct 2026.

  • Hunter logoCompany$0.0049
  • DataForSEO logoBrand searches$0.012
  • AnyAPI logoX accounts$0.00111
  • AnyAPI logoLinkedIn accounts$0.0027
  • ScrapeCreators logoInstagram accounts$0.00564
  • SearchAPI.io logoGoogle ads$0.004
  • ScrapeCreators logoLinkedIn ads$0.00188
  • ScrapeCreators logoMeta ads$0
  • ScrapeCreators logoTikTok ads$0.00188
  • DataForSEO logoSEO and backlinks$0.024
  • PredictLeads logoTech stack$0.01
  • Serper logoRecent news$0.001

Who can answer each lookup

No match from one, looot asks the next. Catalog of 1 Nov 2026.

  • Who owns this website22 providers

    • The Companies API logoThe Companies API
    • Hunter logoHunter
    • FullEnrich logoFullEnrich
    • LeadMagic logoLeadMagic
    • Prospeo logoProspeo
    • PredictLeads logoPredictLeads
    • Anysite logoAnysite
    • Lusha logoLusha
    • Tomba logoTomba
    • Findymail logoFindymail
    • People Data Labs logoPeople Data Labs
    • +11 more

  • Tech stack5 providers

    • Tomba logoTomba
    • PredictLeads logoPredictLeads
    • +3 more

  • SEO and backlinks1 provider

    • DataForSEO logoDataForSEO

  • Recent news8 providers

    • Serper logoSerper
    • AnyAPI logoAnyAPI
    • DataForSEO logoDataForSEO
    • Anysite logoAnysite
    • Cloro logoCloro
    • +3 more

What it shows

Everything public about a competitor, one lookup at a time.

It reads the tab address and puts the right lookups first.

Real answers from the higgsfield.ai run. Lookups that run did not cover show an example layout.

  1. 1/5

    The company behind any website

    The company that runs the domain, then the WHOIS record behind it.

    Who owns this website

    job:company.enrich

    Hunter logoHunter
    Higgsfield AI logoHiggsfield AIInternet Software & Services
    Employees
    596
    Raised
    $458M
    Founded
    2023
    HQ
    San Francisco

    Listed price

    Domain record (WHOIS)

    job:domain.whois.lookup

    Example layout
    Owner
    Registrar
    Created
    Expires
    Domain age
    Name servers

    Listed price

  2. 2/5

    Their traffic and where it comes from

    Visits and where they come from, then the links that point at the site.

    Website traffic

    job:company.traffic

    Example layout
    Visits
    Global rank
    Bounce

    Visits by source

    • Direct
    • Referrals
    • Organic search
    • Social
    • AI assistants
    • Ads

    Listed price

    SEO and backlinks

    job:backlinks.domain.summary

    DataForSEO logoDataForSEO
    415of 1,000
    Backlinks
    264,911
    Referring domains
    8,790
    Spam score
    6

    Listed price

  3. 3/5

    What they run on and what they just announced

    The tools the site runs on and the latest headlines about it.

    Tech stack

    job:company.technographics

    PredictLeads logoPredictLeads

    209 tools found on higgsfield.ai

    • Cloudflare Insights logoCloudflare Insights
    • Salesforce
    • NetSuite
    • Figma logoFigma
    • Blender logoBlender
    • DaVinci Resolve logoDaVinci Resolve
    • Adobe Premiere Pro
    • Maxon Cinema 4D logoMaxon Cinema 4D

    Listed price

    Recent news

    job:news.search

    Serper logoSerper
    • Bloomberg logoNvidia's Huang Reveals Investment in AI Video Unicorn HiggsfieldBloomberg, 23 Oct 2026
    • Reuters logoHiggsfield's valuation soars fourfold to $5.4 billion in six months on AI content demandReuters, 17 Aug 2026
    • TechCrunch logoHiggsfield raises $400M Series B, quadrupling its valuation in 8 months to $5.4BTechCrunch, 17 Aug 2026

    Listed price

  4. 4/5

    The people behind it, when public

    On a team page or LinkedIn profile, the public profile and a work email that is checked before you use it.

    LinkedIn profile

    job:linkedin.person.profile

    AnyAPI logoAnyAPI
    Alex MashrabovAlex MashrabovCo-founder and CEO, Higgsfield AI

    80,178 LinkedIn followers

    Listed price

    Find a work email

    job:people.email.find

    Example layout
    Work email
    Then checked
    runs only when an address is found

    Listed price

    Verify an email

    job:people.email.verify

    Example layout

    One of

    • Valid
    • Invalid
    • Catch-all
    • Risky
    • Unknown

    Listed price

  5. 5/5

    The price before every lookup

    Each lookup shows its price and the most it can charge.

    • Nothing runs until you confirm.
    • Set a cap per lookup and per session.
    • No subscription. You pay from your prepaid looot balance.
    Download Whozit 0.3.0

    Confirm lookup

    Who owns this website

    higgsfield.ai, job:company.enrich

    Listed price
    Most it can charge
    shown in the panel
    Hunter logoDataForSEO logoAnyAPI logoScrapeCreators logoSession, 18 calls$0.06911

Price per lookup

How many companies $5 reverse engineers

How looot pricing works

Install and connect

Three steps, about two minutes.

Download the zip, load it in Chrome, paste your looot key.

  1. 1

    Download and unzip

    Unzip it into a folder you keep. Chrome loads Whozit from there.

  2. 2

    Load it in Chrome

    Open chrome://extensions, turn on Developer mode, click Load unpacked and pick the folder.

  3. 3

    Connect your looot key

    Create a key under Settings, API keys. Paste it in the Whozit Settings tab, then top up your balance.

    Get a looot key

Whozit 0.3.0 for Chrome

Version 0.3.0, 85 KB zip, Chrome 116 or later.

SHA-256

2d9ea598ab0f04b2ede3d359f248ab453f2d9964f8d644c01f356e032d6b39ad

Source code under the MIT licence: github.com/loootai/looot-chrome

Download Whozit 0.3.0

It knows what page you are on

  • Company website
  • Team or about page
  • Article or blog post
  • LinkedIn profile
  • LinkedIn company page

Privacy

It reads the tab address and title. Nothing else.

Checked against the manifest of version 0.3.0.

  • Three permissions: side panel, storage and active tab. One host: api.looot.ai. The manifest's content security policy allows connections to that host only.
  • No content scripts. When you click the toolbar icon, Whozit reads the address and title of that tab, never the page content, your cookies or your LinkedIn session.
  • It sends a domain, profile URL, name or email to api.looot.ai only when you confirm that lookup.
  • Your key stays in this browser's local extension storage and is not synced. The extension sends no analytics.

FAQ

Questions about Whozit

Whozit sends the domain of the tab to looot, which asks a company data provider for the company behind it: name, industry, size, founding year, location and LinkedIn page. For the legal registrant, the WHOIS lookup shows the owner organization when the record is not redacted.

Open a competitor's site and run the lookups you need: traffic for visits and where they come from, tech stack for the tools they use, SEO for backlinks and recent news for launches and hires. Each one is a separate lookup with its own price.

Installing it is free. The Catalog tab searches the looot catalog with no account. Each lookup is paid from your looot balance at the price the panel shows before you confirm. There is no subscription.

The Chrome Web Store version is coming. Until it is live, the zip on this page is the same build. Chrome may remind you that a Developer mode extension is installed; that is expected for a loaded folder.

No. It has no content scripts. It reads the address and title of the tab you opened it on, to choose the lookups and fill in the domain or profile URL. Nothing leaves your browser until you confirm a lookup.

In this browser's local extension storage. Chrome does not sync it to your Google account. It is sent only to api.looot.ai, in the Authorization header of your own lookups.

No. A traffic panel estimates them. Whozit never sees the site's own analytics. Small or new sites may have no data. The panel says so.

Compare the SHA-256 on this page with the one your computer gives for the zip, for example with shasum -a 256 on macOS. The source code is public under the MIT licence.

Spy on the next competitor site you open.

Free to install. You pay only for the lookups you confirm.

Download Whozit 0.3.0Get a looot key

PS. The higgsfield.ai run above cost $0.06911 for 18 calls. Yours shows its price before it runs.