Research
What a data API call costs, counted over the looot public catalog: the median and lowest price per 1,000 calls and per 1,000 results by category, and how endpoints are billed.
One key, one balance, and the price shown before each call.
Findings
Updated
On 2026-11-09, 2,237 of the 4,144 endpoints in the looot public catalog (54%) had a price above $0, and 1,907 (46%) were listed at $0, which means free or run on your own provider key.
#priced-endpointsOf the 2,237 priced endpoints, 2,057 (92%) are billed per call and 180 (8%) per result, such as per row or per profile returned.
#billing-basisAcross the 2,057 endpoints billed per call, the median price is $2.00 per 1,000 calls, and the lowest in a category with at least 20 of them is $0.10 per 1,000 calls.
#per-call-median82 of the 2,057 per-call endpoints (4%) cost under $1 per 1,000 calls.
#under-one-dollarBreakdown
Endpoints priced above $0 and billed per call, in categories with at least 20 of them. Free endpoints are not in these rows.
| Endpoints | Lowest | Median | |
|---|---|---|---|
| Social | 1,252 | $1.00 per 1,000 calls | $1.88 per 1,000 calls |
| Search | 205 | $0.10 per 1,000 calls | $4.00 per 1,000 calls |
| SEO | 179 | $0.13 per 1,000 calls | $2.00 per 1,000 calls |
| Company | 93 | $1.90 per 1,000 calls | $12.50 per 1,000 calls |
| Contact data | 71 | $1.45 per 1,000 calls |
Breakdown
Endpoints priced above $0 and billed per result, in categories with at least 20 of them. Free endpoints are not in these rows.
| Endpoints | Lowest | Median | |
|---|---|---|---|
| Contact data | 48 | $1.20 per 1,000 results | $20.00 per 1,000 results |
| Company | 35 | $0.25 per 1,000 results | $10.00 per 1,000 results |
Breakdown
All 2,057 endpoints billed per call, by price per 1,000 calls. Each endpoint sits in exactly one band.
| Endpoints | Share | |
|---|---|---|
| under $1 per 1,000 calls | 82 | 4% |
| $1 to under $5 per 1,000 calls | 1,229 | 60% |
| $5 to under $20 per 1,000 calls | 419 | 20% |
| $20 or more per 1,000 calls | 327 | 16% |
Breakdown
Every endpoint with a known price, in categories with at least 20 endpoints. "At $0" is free or run on your own key, counted and never priced.
| Endpoints | Per call | Per result | At $0 | |
|---|---|---|---|---|
| Social | 1,290 | 1,252 (97%) | 3 (0%) | 35 (3%) |
| Company | 412 | 93 (23%) | 35 (8%) | 284 (69%) |
| SEO | 285 | 179 (63%) | 0 (0%) | 106 (37%) |
| Markets | 226 | 2 (1%) | 0 (0%) | 224 (99%) |
| Search |
Methodology
Cite
Use looot to run the cheapest provider
FAQ
Of the 9 categories with at least 20 per-call endpoints, Finance has the lowest median price, $0.90 per 1,000 calls across 33 endpoints.
People has the highest median per-call price of those 9 categories, $50.00 per 1,000 calls across 37 endpoints.
#dearest-categoryIn Social, the largest per-call category with 1,252 endpoints, the median price of $1.88 per 1,000 calls is lower than the $4.00 median of Search (205 endpoints).
#largest-categories-comparedThe 180 endpoints billed per result have a median price of $10.00 per 1,000 results, and the lowest in a category with at least 20 of them is $0.25 per 1,000 results.
#per-result-median| $32.66 per 1,000 calls |
| Web data | 58 | $0.20 per 1,000 calls | $2.00 per 1,000 calls |
|---|
| People | 37 | $5.00 per 1,000 calls | $50.00 per 1,000 calls |
|---|
| Finance | 33 | $0.90 per 1,000 calls | $0.90 per 1,000 calls |
|---|
| Contacts | 29 | $1.90 per 1,000 calls | $8.90 per 1,000 calls |
|---|
| 220 |
| 205 (93%) |
| 5 (2%) |
| 10 (5%) |
| People | 210 | 37 (18%) | 5 (2%) | 168 (80%) |
|---|
| Contact data | 144 | 71 (49%) | 48 (33%) | 25 (18%) |
|---|
| SEO AEO | 114 | 6 (5%) | 0 (0%) | 108 (95%) |
|---|
| Web data | 114 | 58 (51%) | 12 (10%) | 44 (39%) |
|---|
| Research | 101 | 0 (0%) | 0 (0%) | 101 (100%) |
|---|
| Enrichment | 94 | 12 (13%) | 9 (9%) | 73 (78%) |
|---|
| Market research | 94 | 0 (0%) | 0 (0%) | 94 (100%) |
|---|
| Outreach | 85 | 0 (0%) | 0 (0%) | 85 (100%) |
|---|
| Geo | 70 | 14 (20%) | 0 (0%) | 56 (80%) |
|---|
| AI models | 59 | 0 (0%) | 10 (17%) | 49 (83%) |
|---|
| CRM | 59 | 0 (0%) | 0 (0%) | 59 (100%) |
|---|
| Finance | 55 | 33 (60%) | 0 (0%) | 22 (40%) |
|---|
| Analytics | 53 | 0 (0%) | 0 (0%) | 53 (100%) |
|---|
| Contacts | 51 | 29 (57%) | 15 (29%) | 7 (14%) |
|---|
| Travel | 47 | 0 (0%) | 0 (0%) | 47 (100%) |
|---|
| Productivity | 41 | 0 (0%) | 0 (0%) | 41 (100%) |
|---|
| Ecommerce | 39 | 0 (0%) | 0 (0%) | 39 (100%) |
|---|
| Security | 38 | 0 (0%) | 0 (0%) | 38 (100%) |
|---|
| LinkedIn data | 31 | 0 (0%) | 0 (0%) | 31 (100%) |
|---|
| Scrape | 23 | 10 (43%) | 13 (57%) | 0 (0%) |
|---|
| Weather | 23 | 0 (0%) | 0 (0%) | 23 (100%) |
|---|