People Data Labs pricing: plans, credits, cost per match

People Data Labs pricing is a credit plan with a free tier: 100 credits a month for free with contact fields hidden, then a Pro plan that starts with a few hundred credits a month, then custom Enterprise contracts. PDL charges per match, so a lookup that finds nobody costs nothing.

The catch is that PDL's pricing page gives a starting price and a starting volume, not a price per credit for larger tiers, and its person and company plans are priced separately. This post reads both PDL pricing pages and its enrichment docs as they stood on 2026-11-03, works out the price of one credit at the entry plan, and shows how to call PDL per lookup through looot with no plan at all.

People Data Labs pricing for person data

The person data plans are Free, Pro and Enterprise. Free gives up to 100 credits a month but hides emails, phone numbers and addresses, so it is for testing the match rate, not for outreach. Pro unlocks contact data and premium fields, and Enterprise adds all APIs, data license feeds and a success team.

Annual Pro terms are cheaper than month to month, by the share the page states. Larger Pro volumes are priced inside PDL's dashboard, so the per-credit figure in the note is for the entry tier only; expect it to fall as volume grows.

People Data Labs pricing for company data

Company data has its own plans and its own counter, in records rather than credits. The free tier has the same 100 a month; Pro is priced on its own card.

If your agent enriches both people and the companies they work at, you are on two meters. Budget them separately, and check which counter the company endpoints draw from on your account.

When does PDL charge for a call?

PDL charges per match. Its Person Enrichment API reference says so, and a match is a response that clears the minimum likelihood you set with `min_likelihood`. A miss returns a 404 and is not a match.

That makes `min_likelihood` a cost control as well as a quality control. Set it low and you pay for weak matches. Set it high and you pay only for records PDL is confident about, at the cost of fewer hits. PDL's usage limits page adds that every response carries a header with the credits that call spent, and that once your balance hits zero every request returns a 402.

What does one PDL lookup cost per call?

Through your own PDL plan, one match costs one credit at your plan's rate, plus the plan price you pay whether you use it or not. Through looot, your agent calls the same PDL endpoints per lookup from one prepaid balance, with no PDL account and no plan. The table below reads looot's live price for each PDL job, next to other providers for the same jobs, when the page loads.

The setup for PDL in an agent, with the endpoints it exposes, is on the People Data Labs MCP page. For the general job, see enrich a person and enrich a company. When one provider misses, the next one can answer: waterfall enrichment explained shows how. PDL's place among the other B2B data sources is on the best B2B data API page.

PDL plan or pay per call?

A PDL plan fits steady volume: if you enrich thousands of records a month, month after month, a plan with a falling per-credit rate wins. Pay per call fits uneven volume, a first test, or an agent that needs PDL for one step and other providers for the next. You pay for the calls you make and nothing for the quiet months.

Run it with an agent

Paste this into Claude Code, Cursor or any agent that reads a skill file.

What it cannot do

• Bulk data licenses. PDL's data license feeds and full dataset downloads are Enterprise contracts with PDL, not per-call lookups.
• Your PDL credits. Calls through looot are billed from your looot balance, not from a PDL plan you already own.
• Scheduled refreshes. Re-enriching a list on a timer needs scheduled runs, not available yet.
• Free credit. looot has no free trial credit; you top up a prepaid balance first. See pricing.

Last checked 2026-11-03. PDL's prices and rules were read that day from the pages linked in the tables and above. looot prices are read from the live catalog when the page loads.