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Semrush · Seo Aeo

Semrush / Trends: Purchase Conversion

The Purchase Conversion report provides monthly conversion metrics for a domain in the CSV format, showing the percentage of sessions ending in a purchase. With this data, you can gain insights on your markets, prospects, or partners purchase conversions. Even if a response is empty, the cost of one request will still be deducted from your API units. About the Traffic Analytics dashboard › Semrush charges 1 API unit per request from the separate Trends unit balance. Needs the Trends Premium plan only. Semrush answers CSV with semicolons.

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Request parameters

  • country query · optional

    The country code parameter lets you filter traffic data for a particular country. If the parameter isn't specified, global data is shown by default. To define a country code, use the ISO 3166-1 code reference , column Alpha-2 code . Example: "US"

  • device_type query · required

    The parameter specifies the type of device data to retrieve. Currently, only desktop is supported. Example: "desktop"

  • display_date query · optional

    Date in the YYYY-MM-01 format. If the display_date parameter isn't specified, data from the previous month is shown by default. The minimum value is 2017-01-01 , and the maximum is the beginning of the current month. For example, if today is June 19, 2024, use 2024-06-01 . Example: "2025-08-01"

  • export_columns query · optional

    This parameter lets you get only the columns with the data you need. Specify the required columns separating them by a comma. If this parameter isn't specified, all columns are shown by default. Allowed columns: target, display_date, country, device_type, conversion

  • target query · required

    Target is a domain. Example: "golang.org"

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