# People Data Labs on looot

People Data Labs gives your agent 16 jobs through looot: enrich ip, enrich a person from a name and company, get company clean and 13 more jobs. 20 endpoints run today, some of them free.

## At a glance

- Category: Enrichment
- Access: Runs on looot's platform key: you do not need your own People Data Labs account
- Price: some free

## Choose it when

- You need to enrich ip: People Data Labs is the only provider on looot that runs this job today.
- You need to get company clean: People Data Labs is the only provider on looot that runs this job today.
- You need to create company clean: People Data Labs is the only provider on looot that runs this job today.
- You need to get location clean: People Data Labs is the only provider on looot that runs this job today.
- You need to create location clean: People Data Labs is the only provider on looot that runs this job today.

## Endpoints and jobs

| Endpoint | Job | Price | Runs (30 days) | Benchmark |
|---|---|---|---|---|
| [Enrich an IP address](/public-catalog/people-data-labs-ip-enrich) | `ip.enrich` | $0.28 per call | 40.3% of 618 runs without an error, median 841 ms | no benchmark yet |
| [Enrich a person](/public-catalog/people-data-labs-person-enrich) | `people.enrich` | $0.28 per result | 0.8% of 124 runs without an error, median 356 ms | [Enrich a person from a name and company](/benchmarks/people-enrich) |
| [Standardize a company name or website](/public-catalog/people-data-labs-company-clean-get) | `company.clean.get` | free | 14.3% of 21 runs without an error, median 509 ms | no benchmark yet |
| [Enrich a company from its domain or name](/public-catalog/people-data-labs-company-enrich) | `company.enrich` | $0.28 per result | 100% of 15 runs without an error, median 887 ms | [Enrich a company from its domain or name](/benchmarks/company-enrich) |
| [Standardize a company name or website (POST)](/public-catalog/people-data-labs-company-clean-post) | `company.clean.create` | free | not enough runs to rank | no benchmark yet |
| [Standardize a location](/public-catalog/people-data-labs-location-clean-get) | `location.clean.get` | free | not enough runs to rank | no benchmark yet |
| [Standardize a location (POST)](/public-catalog/people-data-labs-location-clean-post) | `location.clean.create` | free | not enough runs to rank | no benchmark yet |
| [Standardize a school name](/public-catalog/people-data-labs-school-clean-get) | `school.clean.get` | free | not enough runs to rank | no benchmark yet |
| [Standardize a school name (POST)](/public-catalog/people-data-labs-school-clean-post) | `school.clean.create` | free | not enough runs to rank | no benchmark yet |
| [Suggest values for search fields](/public-catalog/people-data-labs-autocomplete-get) | `autocomplete.get` | free | not enough runs to rank | no benchmark yet |
| [Suggest values for search fields (POST)](/public-catalog/people-data-labs-autocomplete-post) | `autocomplete.create` | free | not enough runs to rank | no benchmark yet |
| [Get a person by PDL id](/public-catalog/people-data-labs-person-retrieve) | `person.retrieve` | $0.28 per result | not enough runs to rank | no benchmark yet |
| [Get people by PDL id (bulk)](/public-catalog/people-data-labs-person-retrieve-bulk) | `person.retrieve.bulk` | $0.28 per result | not enough runs to rank | no benchmark yet |
| [Identify matching people](/public-catalog/people-data-labs-person-identify) | `people.enrich` | $0.28 per result | not enough runs to rank | [Enrich a person from a name and company](/benchmarks/people-enrich) |
| [Normalize a job title](/public-catalog/people-data-labs-job-title-enrich-get) | `people.title.normalize` | $0.28 per call | not enough runs to rank | no benchmark yet |
| [Normalize a job title (POST)](/public-catalog/people-data-labs-job-title-enrich-post) | `people.title.normalize` | $0.28 per call | not enough runs to rank | no benchmark yet |
| [Search companies (POST)](/public-catalog/people-data-labs-company-search-post) | `company.search` | $0.28 per result | not enough runs to rank | [Find companies matching a filter](/benchmarks/company-search) |
| [Search companies with SQL or a query](/public-catalog/people-data-labs-company-search-get) | `company.search` | $0.28 per result | not enough runs to rank | [Find companies matching a filter](/benchmarks/company-search) |
| [Search people (POST)](/public-catalog/people-data-labs-person-search-post) | `people.search` | $0.28 per result | not enough runs to rank | [Find people matching a filter](/benchmarks/people-search) |
| [Search people with SQL or a query](/public-catalog/people-data-labs-person-search-get) | `people.search` | $0.28 per result | not enough runs to rank | [Find people matching a filter](/benchmarks/people-search) |

## How the numbers are measured

Run numbers are looot's own runs of each endpoint over the last 30 days: the share that completed without an error, and the median time to answer. An endpoint with fewer than 10 runs in that window shows "not enough runs to rank" and is never ranked. Prices are what looot charges per call or per result, fee included, read from the live catalog; you prepay credit and each call is charged when it runs.

Read 2026-11-10 23:22 UTC.

## Related pages

- [People Data Labs alternatives](/alternatives/people-data-labs)
- [People Data Labs MCP](/mcp/people-data-labs)

## For agents

The minimal request for Enrich an IP address (`people-data-labs-ip-enrich`). Replace each <placeholder> with your value and send a new idempotency key per run.

### MCP

```json
{
  "endpointId": "people-data-labs-ip-enrich",
  "input": {
    "ip": "<ip>"
  },
  "idempotencyKey": "<a new id per run>"
}
```

### REST

```bash
curl -X POST https://api.looot.ai/v1/runs \
  -H "Authorization: Bearer $LOOOT_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"endpointId":"people-data-labs-ip-enrich","input":{"ip":"<ip>"},"idempotencyKey":"<a new id per run>"}'
```

### CLI

```bash
looot run people-data-labs-ip-enrich --input '{"ip":"<ip>"}'
```