# How to use Claude to research an SEO keyword with looot

See who ranks on Google for a keyword and which related searches people type, from live results.

## Connect looot to Claude

1. In Claude, open Customize, then Connectors.
2. Click "+ Add", then "Add custom connector".
3. Name it looot and paste the remote MCP server URL https://api.looot.ai/mcp. Click Continue.
4. Review the authentication settings Claude detects and click Continue. Under Authentication pick "Sign in now" or "Sign in when needed". Under OAuth client, Anthropic recommends "Use Claude's published identity". Click Add.
5. looot's sign-in page opens: sign in with your looot account and allow access. Runs are paid from your prepaid looot balance.

Anthropic's help center says custom connectors work on Free, Pro, Max, Ultra, Team and Enterprise, and a Free account can add one custom connector. On Team and Enterprise an Owner or Primary Owner adds it under Organization settings, Connectors, and each member then clicks Connect under Customize, Connectors.

In Claude Code instead: Add looot from your terminal with one command: `claude mcp add --transport http looot https://api.looot.ai/mcp`. Then type /mcp inside Claude Code and follow the browser sign-in.

- Source, read 2026-11-10: [Anthropic help center: Get started with custom connectors using remote MCP](https://support.claude.com/en/articles/11175166-getting-started-with-custom-connectors-using-remote-mcp)
- Source, read 2026-11-10: [Claude Code docs: Connect Claude Code to tools via MCP](https://code.claude.com/docs/en/mcp)

## Ask Claude

In a new chat, click the "+" button at the lower left, choose Connectors and switch looot on for this conversation. Then paste the prompt.

Use looot to research the keyword "[keyword]" in [country]. First run the job google.serp.organic and list the organic results with position, title and domain. Then run google.keywords.suggestions for the same keyword and list the suggestions. Tell me what kind of page ranks first and which suggestions deserve their own page.

## Jobs it calls and what they cost

One use costs from $0.00189 at today's cheapest providers. A provider that misses can fall back to the next one, which can cost more; looot charges only the calls that ran, from your prepaid balance.

- `google.serp.organic`: 1 call, from $0.0009 per call (AnyAPI, the cheapest of 7 providers). Compare providers: [google.serp.organic benchmark](/benchmarks/google-serp-organic). [About the cheapest provider](/providers/anyapi)
- `google.keywords.suggestions`: 1 call, from $0.00099 per call (AnyAPI, the cheapest of 2 providers). [About the cheapest provider](/providers/anyapi)

## A real run

We ran this task through the looot MCP on 2026-11-10. Asked: "email verification api" in the United States. Total charged: $0.00135.

- google.serp.organic on anyapi-run-google-search (AnyAPI): answered, charged $0.0005. Run id run_8887b63e8635452d90b01d79be2d37fa.
- google.keywords.suggestions on anyapi-run-google-autocomplete (AnyAPI): answered, charged $0.00085. Run id run_fb6588def31d4691a368b3cada99daf9.
- 9 organic results. Positions 1 to 4: reddit.com (a thread with 116 answers), kickbox.com, abstractapi.com, resend.com (a list of 7 APIs).
- Then twilio.com, zerobounce.net, quickemailverification.com, emailable.com and hunter.io.
- 10 suggestions, including: email verification api free, email verification api github, email verification api reddit, email validation api, email lookup api.
- A Reddit thread at position 1 and a reddit suggestion both point to buyers who want opinions, not only vendor pages.

## More

- [The same task in ChatGPT](/guides/chatgpt/seo-keyword-research)
- [The prompt on its own](/prompts/serp-for-a-keyword)
- [All Claude guides](/guides/claude)