# How to use Claude to track news about a company with looot

Collect the latest news articles that mention a company, with outlet, date and link.

## Connect looot to Claude

1. In Claude, open Customize, then Connectors.
2. Click "+ Add", then "Add custom connector".
3. Name it looot and paste the remote MCP server URL https://api.looot.ai/mcp. Click Continue.
4. Review the authentication settings Claude detects and click Continue. Under Authentication pick "Sign in now" or "Sign in when needed". Under OAuth client, Anthropic recommends "Use Claude's published identity". Click Add.
5. looot's sign-in page opens: sign in with your looot account and allow access. Runs are paid from your prepaid looot balance.

Anthropic's help center says custom connectors work on Free, Pro, Max, Ultra, Team and Enterprise, and a Free account can add one custom connector. On Team and Enterprise an Owner or Primary Owner adds it under Organization settings, Connectors, and each member then clicks Connect under Customize, Connectors.

In Claude Code instead: Add looot from your terminal with one command: `claude mcp add --transport http looot https://api.looot.ai/mcp`. Then type /mcp inside Claude Code and follow the browser sign-in.

- Source, read 2026-11-10: [Anthropic help center: Get started with custom connectors using remote MCP](https://support.claude.com/en/articles/11175166-getting-started-with-custom-connectors-using-remote-mcp)
- Source, read 2026-11-10: [Claude Code docs: Connect Claude Code to tools via MCP](https://code.claude.com/docs/en/mcp)

## Ask Claude

In a new chat, click the "+" button at the lower left, choose Connectors and switch looot on for this conversation. Then paste the prompt.

Use looot to search recent news about "[company]" with the job news.search, fallback on. List the newest articles with date, outlet, headline and link. Drop articles that are not about the company, then write two sentences on what changed.

## Jobs it calls and what they cost

One use costs from $0.00099 at today's cheapest providers. A provider that misses can fall back to the next one, which can cost more; looot charges only the calls that ran, from your prepaid balance.

- `news.search`: 1 call, from $0.00099 per call (AnyAPI, the cheapest of 7 providers). Compare providers: [news.search benchmark](/benchmarks/news-search). [About the cheapest provider](/providers/anyapi)

## A real run

We ran this task through the looot MCP on 2026-11-10. Asked: "Stripe". Total charged: $0.00099.

- news.search on anyapi-run-google-news (AnyAPI): answered, charged $0.00099. Run id run_7415cfc499fd429a9c67eb8585ac6fbf.
- 10 articles, the newest published on 2026-11-10.
- HSBC UK picks Stripe for small business tap-to-pay (PYMNTS, Finextra, FX News Group).
- Samsung Wallet adds USDC purchases through Stripe (CryptoSlate, Crowdfund Insider, Brave New Coin).
- 2 of the 10 were not about the company: a local road re-striping story and an unrelated notice.

## Good to know

- A one-word company name also matches other things with that word. Ask the assistant to drop unrelated articles, or add a qualifier to the query.

## More

- [The same task in ChatGPT](/guides/chatgpt/company-news)
- [The prompt on its own](/prompts/news-about-a-company)
- [All Claude guides](/guides/claude)