# How to use ChatGPT to research an SEO keyword with looot

See who ranks on Google for a keyword and which related searches people type, from live results.

## Connect looot to ChatGPT

1. Open ChatGPT Plugins at chatgpt.com/plugins.
2. Select the plus button, then "Add custom MCP server".
3. Enter a name (looot) and a short description, for example: live data APIs, paid per call.
4. Under Connection, choose Public endpoint and paste https://api.looot.ai/mcp, including the /mcp path.
5. Configure authentication, read the risk warning and select "I understand and want to continue".
6. Select "Create as a plugin", review the tools ChatGPT found on the server, then install the plugin.
7. looot's sign-in page opens when ChatGPT first needs your account: sign in and allow access. Runs are paid from your prepaid looot balance.

OpenAI's guide does not say which ChatGPT plans can add a custom MCP server. It says account and workspace policies apply to adding and using custom MCP servers.

- Source, read 2026-11-10: [OpenAI developer docs: Connect and test your plugin](https://developers.openai.com/apps-sdk/deploy/connect-chatgpt)

## Ask ChatGPT

Start a new conversation, type @ in the prompt box and select the looot plugin. Then paste the prompt.

Use looot to research the keyword "[keyword]" in [country]. First run the job google.serp.organic and list the organic results with position, title and domain. Then run google.keywords.suggestions for the same keyword and list the suggestions. Tell me what kind of page ranks first and which suggestions deserve their own page.

## Jobs it calls and what they cost

One use costs from $0.00189 at today's cheapest providers. A provider that misses can fall back to the next one, which can cost more; looot charges only the calls that ran, from your prepaid balance.

- `google.serp.organic`: 1 call, from $0.0009 per call (AnyAPI, the cheapest of 7 providers). Compare providers: [google.serp.organic benchmark](/benchmarks/google-serp-organic). [About the cheapest provider](/providers/anyapi)
- `google.keywords.suggestions`: 1 call, from $0.00099 per call (AnyAPI, the cheapest of 2 providers). [About the cheapest provider](/providers/anyapi)

## A real run

We ran this task through the looot MCP on 2026-11-10. Asked: "email verification api" in the United States. Total charged: $0.00135.

- google.serp.organic on anyapi-run-google-search (AnyAPI): answered, charged $0.0005. Run id run_8887b63e8635452d90b01d79be2d37fa.
- google.keywords.suggestions on anyapi-run-google-autocomplete (AnyAPI): answered, charged $0.00085. Run id run_fb6588def31d4691a368b3cada99daf9.
- 9 organic results. Positions 1 to 4: reddit.com (a thread with 116 answers), kickbox.com, abstractapi.com, resend.com (a list of 7 APIs).
- Then twilio.com, zerobounce.net, quickemailverification.com, emailable.com and hunter.io.
- 10 suggestions, including: email verification api free, email verification api github, email verification api reddit, email validation api, email lookup api.
- A Reddit thread at position 1 and a reddit suggestion both point to buyers who want opinions, not only vendor pages.

## More

- [The same task in Claude](/guides/claude/seo-keyword-research)
- [The prompt on its own](/prompts/serp-for-a-keyword)
- [All ChatGPT guides](/guides/chatgpt)