# How to use ChatGPT to track news about a company with looot

Collect the latest news articles that mention a company, with outlet, date and link.

## Connect looot to ChatGPT

1. Open ChatGPT Plugins at chatgpt.com/plugins.
2. Select the plus button, then "Add custom MCP server".
3. Enter a name (looot) and a short description, for example: live data APIs, paid per call.
4. Under Connection, choose Public endpoint and paste https://api.looot.ai/mcp, including the /mcp path.
5. Configure authentication, read the risk warning and select "I understand and want to continue".
6. Select "Create as a plugin", review the tools ChatGPT found on the server, then install the plugin.
7. looot's sign-in page opens when ChatGPT first needs your account: sign in and allow access. Runs are paid from your prepaid looot balance.

OpenAI's guide does not say which ChatGPT plans can add a custom MCP server. It says account and workspace policies apply to adding and using custom MCP servers.

- Source, read 2026-11-10: [OpenAI developer docs: Connect and test your plugin](https://developers.openai.com/apps-sdk/deploy/connect-chatgpt)

## Ask ChatGPT

Start a new conversation, type @ in the prompt box and select the looot plugin. Then paste the prompt.

Use looot to search recent news about "[company]" with the job news.search, fallback on. List the newest articles with date, outlet, headline and link. Drop articles that are not about the company, then write two sentences on what changed.

## Jobs it calls and what they cost

One use costs from $0.00099 at today's cheapest providers. A provider that misses can fall back to the next one, which can cost more; looot charges only the calls that ran, from your prepaid balance.

- `news.search`: 1 call, from $0.00099 per call (AnyAPI, the cheapest of 7 providers). Compare providers: [news.search benchmark](/benchmarks/news-search). [About the cheapest provider](/providers/anyapi)

## A real run

We ran this task through the looot MCP on 2026-11-10. Asked: "Stripe". Total charged: $0.00099.

- news.search on anyapi-run-google-news (AnyAPI): answered, charged $0.00099. Run id run_7415cfc499fd429a9c67eb8585ac6fbf.
- 10 articles, the newest published on 2026-11-10.
- HSBC UK picks Stripe for small business tap-to-pay (PYMNTS, Finextra, FX News Group).
- Samsung Wallet adds USDC purchases through Stripe (CryptoSlate, Crowdfund Insider, Brave New Coin).
- 2 of the 10 were not about the company: a local road re-striping story and an unrelated notice.

## Good to know

- A one-word company name also matches other things with that word. Ask the assistant to drop unrelated articles, or add a qualifier to the query.

## More

- [The same task in Claude](/guides/claude/company-news)
- [The prompt on its own](/prompts/news-about-a-company)
- [All ChatGPT guides](/guides/chatgpt)