# Clay vs Apollo: what an AI agent can replace

Clay vs Apollo by job: which of each tool's jobs an AI agent running looot covers, and what you keep each tool for. It does not rank the two.

## The honest note

looot is not Clay and not Apollo. Each product does things looot does not, and the lists below name them. Use this page to decide which jobs an agent can take over, not which tool to choose.

## Verdicts

- Clay (/can-i-replace/clay): kinda.
- Apollo (/can-i-replace/apollo): kinda.

## Job by job

- Find work emails: Clay Find work emails (covered); Apollo Find work emails (covered).
- Company data: Clay Enrich company data (covered); Apollo Enrich company data (covered).
- Search and enrich people: Clay Enrich people data (covered); Apollo Search people by title (covered).
- Research and scrape the web: Clay Research a lead on the web (covered), Scrape a page into fields (covered); Apollo no matching job.
- Records, workflows and interface: Clay Spreadsheet-style table UI (not covered), Native CRM sync (not covered); Apollo no matching job.
- Find phone numbers: Clay no matching job; Apollo Find phone numbers (covered).
- Send and track outreach: Clay no matching job; Apollo Email sequences (not covered), Built-in dialer (not covered).

## Jobs both do that an agent can take over

- Find work emails. Providers: hunter, findymail, tomba, icypeas.
- Company data. Providers: people-data-labs, coresignal, thecompaniesapi.
- Search and enrich people. Providers: people-data-labs, coresignal, ai-ark.

## What you keep Clay for

- Spreadsheet-style table UI: not covered. looot returns data to your agent, not to a shared grid.
- Native CRM sync: not covered. Your agent has to write to the CRM through its own tools.

## What you keep Apollo for

- Email sequences: not covered. looot does not send campaigns or track replies.
- Built-in dialer: not covered. looot has no calling or call recording.

## Agent prompt for Clay jobs

Use looot to build an enriched lead list for the companies I give you: find work emails, enrich each company, and add one line of web research per lead. If you have not yet, set up https://looot.ai/skill.md first. Then search the looot catalog for each step, check the price of each endpoint before you call it, run the cheapest one that fits, and show me the results as a table.

## Agent prompt for Apollo jobs

Use looot to find 50 people with a given job title at companies in a given industry, then find their work emails and phone numbers. If you have not yet, set up https://looot.ai/skill.md first. Then search the looot catalog for each step, check the price of each endpoint before you call it, run the cheapest one that fits, and show me the results as a table.

## Clay vs Apollo: which jobs can an AI agent replace?

We list 7 jobs for Clay: 5 covered, 0 partly covered and 2 not covered by an agent running looot. For Apollo we list 6: 4 covered, 0 partly covered and 2 not covered. The verdicts are kinda for Clay and kinda for Apollo.

## Clay or Apollo: how do I choose?

This page does not pick one. It shows which jobs an agent running looot can take over for each tool. Start from the jobs you need done, then keep the tool whose not-covered jobs you rely on.

## Is Apollo better than Clay?

This page does not rank them. It shows coverage only: which of each tool's jobs an agent running looot can do. Quality, fit and price are for you to check with each vendor.

## Is there a Clay alternative or a Apollo alternative for an AI agent?

An agent running looot can do the covered jobs of either tool by calling provider endpoints directly. See the Clay alternatives page and the Apollo alternatives page for the job lists, the providers and the prompts.

## Is looot Clay or Apollo?

Neither. looot is a catalog of data and action endpoints that your agent calls, paid per call. It is not a copy of Clay or Apollo and it has no seat, plan or dashboard of theirs.

## Which is cheaper, Clay or Apollo?

This page states no price for either tool. List prices change, so check each vendor's own pricing page. looot is pay per call, and the price of each call shows before the run.

## What do Clay and Apollo do that an agent running looot cannot?

For Clay: spreadsheet-style table ui and native crm sync. For Apollo: email sequences and built-in dialer. Partly covered jobs are included, because an agent does only part of each.

## Which jobs do Clay and Apollo share that an agent can take over?

Both tools list these jobs, and an agent running looot covers at least part of each: find work emails, company data and search and enrich people.

## More

- /can-i-replace/clay
- /can-i-replace/apollo
- /alternatives/clay
- /alternatives/apollo
- /compare